Its great to see that design is taking a new turn. Instead of focusing on the 'wow' factor of new technologies, design is now making a response to peoples needs. The Prada store was a great example. The technology used throughout the store is very impressive but apart from being that, it really benefitted the customers. The use of the three second delay in the mirrors, i thought, was a particularly great idea ( the response of everybody in the video showed that as well). These design processes are more thought out than ever by putting "personality" into the products and as Kelley points out "product design has become less about the hardware and more about the user experience"
It reminds us that design is not always for the benefit of the designer. The Kenyan story was inspirational. It was great to see a product thought out to benefit so many others (and affect a percentage of the population of a country). It is important for all aspiring designers to watch this video, to understand some of the thought processes behind products and to see how design is rapidly changing. Good design not only looks good visually but has excellent motives and benefits for people who aren't technologically advanced
Link: http://www.ted.com/talks/lang/eng/david_kelley_on_human_centered_design.html
Picture Reference: andyfreeberg.com/ photos/david_kelly_h.jpg
