In the industrial design industry (as in every design industry) the entire stage of the design process is extremely important and this is emphasized throughout the entire video. The video focuses on everything from the very first ideas (no matter how ridiculous they are) to the sketches they rough out very quickly to the models and research. With all their research into products and how consumers react to different products they show us that marketing the product is just as important as designing the product. The research, time and energy that went into the bike they designed was an excellent example of how we as up and coming industrial designers should set about creating our products. It was good to see some slightly failed attempts in the film as well. It makes us realize that not everything is going to be easy and it shows us how hard we have to work to know and understand our product as well as our clients
Picture ref: http://www.quantumsaddle.com/images/our_story_sey_pow.jpg
