Don Norman explains in this video that
"his new life is to understand what beauty and emotions are about". He explains that before, his products used to be ugly even though they were easy to use and operate but now the interaction between the two should be a fun emotional experience.
The statement he quotes about the mini cooper is a perfect example.
"Buy this car there are so many faults but its fun". I remember feeling the same thing when i was in a friends mini one day. The dashboard readers are exaggerated in shape and form but it is fun and quirky and sparks a happy emotion, so much so that you feel like driving around the block over and over.
So many brands of products do well because they have fun. Alessi is huge globally and are famous for their happy, bright approach to their products.
"Pleasant things work better" Norman is quoted as saying.
The psychological tests that are performed on the groups are very interesting. I was not surprised to hear that the group that were given lollies before the iq test then performed better because of their state of emotion.
The video makes you rethink your approach to design. Rather than just asking yourself how can we make this product better so it will work better.... we need to also ask how can we design this product so the user has an enjoyable experience and will want to use it over and over gain and therefore place a higher value on the product itself.
Video Ted link:
http://www.ted.com/talks/lang/eng/don_norman_on_design_and_emotion.html
Photo ref:
http://media.dwell.com/images/478*637/don-norman-faucet-expert.jpg
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