In his video, Yves Behar points out that design works on a human need. Having branched out into his own company, Yves Behar focuses on the entire design of a product rather than "just the shell of a product", which is what we are mainly taught as designers. His Leaf lamp light is beautifully crafted and designed and every aspect has been thought out by the designer himself, including the light bulbs which i suppose would normally be the job of an engineer.
His places emphasis on us (the designer) being the most important process in the development of a product. It is our responsibility to ensure we cover everything needed from the consumer or client including good sustainability etc.
"We are the glue that brings everything together, we create the greater value in the product"
Yves Behar makes us realise that we have more responsibilities as a designer than to make a pretty exterior for a product. We need to explore and develop the whole product and think of new ways of doing things. It is a new insight for designers which is why I think it is inspirational and necessary for aspiring designers to watch this video. Although I am not a fan of all the products he has created, he has responded to a need and has created designs that is nothing like I have seen before.
Video link:
http://www.ted.com/talks/lang/eng/yves_behar_on_designing_objects_that_tell_stories.html
photo link:
http://www.treehugger.com/yves-behar-kada-multifunctional-table-seat-flat-pack.jpg
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